According to reports, the supermarket chain had promised to pay 50,000 RUB (£703) per month to customers who are prepared to legally change their surname to their brand name.
The unidentified woman then changed her last name to name of the supermarket, called Veniy (Loyal) for the promotion.
The bizarre incident which was caught on camera in Russia’s St Petersburg, shows the man instructing the lorry’s load of cement to be poured into the car, filling the vehicle up to the level of the windows.
It was also reported that the man's wife had recently admitted to him that she had not been loyal to him, prompting the husband to take revenge.
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