November 24, 2016

Original 'Gerber Baby' celebrates 90th birthday

The original Gerber baby has turned 90. The baby food maker said Ann Taylor Cook celebrated her 90th birthday on Sunday. Cook was about 4 months old in 1927 when her image was sketched in charcoal by a family friend, Dorothy Hope Smith. The following year, the drawing was submitted to Gerber when they put out a call for images to be used in its new baby food advertisements.
"She wrote me (later) that she had thought it was kind of unfinished, and if they liked it she could finish it properly,” Cook said of the sketch in an interview with WFLA-TV. "But they were smart enough that they didn’t want anything done to it."
Cook's picture became the company's official trademark in 1931.
"The logo is the essence of who we are," David Yates, vice president of Gerber’s North America operations, told WFLA. "It is the epitome of a happy, healthy baby and the symbol of trust we have with parents. It’s everything to our company.”
Cook became a mother of four. She now has several grandchildren and great grandchildren. She is now retired and lives in Florida.

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